A culture that fosters creativity and innovation is essential to the long-term success of any high performing organization. Creativity is required to solve complex problems, think strategically, and to innovate. Encouraging creativity and innovation increases team engagement, organization problem solving and productivity, and employee morale.  While this may seem obvious, the best approach in building such a culture may not be as apparent. Creativity is often thought of as something you have to be born with. While it’s true that some of us are more creative than others, creativity (like any behavior) is something you can foster and develop and nurture.

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